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2018 CSA Survey Results: What You Loved and What You Hated (Post 2 of 3)

2018 CSA Survey Results (Post 1 of 3)

Clagett tree
Farmer Carrie shared this image today on Instagram. 

Happy New Year, everybody!

A huge thank-you to everyone who completed the 2018 CSA member survey we sent out. Your answers and comments will help guide us for the upcoming 2019 season and beyond. 

We want to share the survey results with you, and we're going to do that in three separate blog posts. Below, you'll find some basic stats from the survey that give kind 0f a demographic snapshot of who's in the Clagett CSA, and how satsfied everyone was with the 2018 season.

In the next post, you'll find specific details about what everyone liked -- and didn't like -- about last year's mix of produce. 

Finally, the third post will include some of your comments from the survey, along with responses from me.

I hope you find all of this informative and interesting. And thanks again for sharing your thoughts. Your feedback is incredibly valuable.

Now, on to the survey results!

First, the basics:

  • 95 people responded to the survey. Thank you!!
  • The large majority of you (82%) were glad you joined this year.
  • When asked what percentage of your vegetable needs were filled by your CSA share during the 6-month season, the most common response was 61-80%.
  • Almost half of you feed a household of 2.  

Perhaps you are a person who would like to read the results yourself without all my own interpretations muddling it up?  You can! The survey results, straight from SurveyMonkey, are here.  And remember, you can sign up for a 2019 share anytime!

Who is most satisfied with their CSA share?

  • Dupont! 92% of members who picked up at Dupont were glad they joined, compared to 76% and 74% of the people who picked up at the farm on Wednesdays and Saturdays, respectively. Hats off to Garrett Waters and Blake Reichmuth for doing such a great job managing that pick-up! That one took me by surprise, actually, because Dupont members get the same CSA share as everyone else, but seldom come out to the farm for you-pick.  It’s worth noting that our membership at the Dupont pick-up has been slowly declining. Word-of-mouth is our best advertising (especially since we don’t get any walk-by traffic now that we’re tucked in the back of an alley). So Dupont members, tell your friends to sign up!
  • People who thought the share offered 81-100% of their vegetable needs on average, over the 6 month harvest season, were the happiest with their CSA share.  That seems obvious: If the CSA is meeting your needs, you’re happy.
  • Households of 4.  This bit of the data is mysterious to me.  I would have guessed that households of 1 would have had the largest proportion of their vegetable needs met by the CSA share (in fact it is households of 2, if survey responses are to be believed).  And I would have guessed that our success meeting your needs would decline proportionately with household size (turns out it’s not a linear function at all). And I would have guessed the households of 1 would be the most satisfied with their CSA share.  In fact it is households of 4 that are most satisfied, and they are the ones who claim the CSA met the smallest proportion of their household’s vegetable needs (even lower than households of 5-6). Households of 2 were the next happiest with their CSA share (after households of 4).  I have a lot of theories about this. Perhaps people with children value the experience of visiting the farm as much as getting the produce? Perhaps a pair of adults can accommodate an unpredictable medley of vegetables better than a single person who has very particular tastes? But none of my theories hold any water, because why, then, are the 3-person households less happy?  So my dear customers, you are as unpredictable as the weather, and my crops. Naturally.
  • People who commute fewer than 20 minutes.  This one, thank goodness, was a linear function.  The less you have to travel, the more likely your CSA share was worth your investment.  It’s interesting that the people who travelled the farthest were the ones who had been members the longest.  Is that because driving a lot makes you want to be a CSA member longer? No. It’s because you are my stalwart, long-time community.  We’re dear to each other, you and I. We have history. Maybe you’ve moved, or maybe you changed jobs, and you think you’ll try to stick around a little longer even though your commute is longer now.  Maybe you purchased a 13-week share, so you can still enjoy your favorite tomatoes or those fall greens. You still remember what a rush it is when you’re picking gobs of sweet-ripe strawberries or don’t have enough room in your trunk to fit one more basket of ripe tomatoes.  Some years aren’t the greatest? It’s a gamble. We’ll take it.

 

Much more to come in posts 2 and 3!

Your farmer,
Carrie

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